Google YouTube Creator Playbook Guide Version 2 - Manual (Page 39)

Publishing & Optimization Metadata
Strategy:
Write optimized titles, tags, and descriptions for your content.
Why It Works:
Metadata helps YouTube index your content and is critical to building views
from search and suggested videos.
How To Do It:
Use optimized keywords and formatting when writing metadata for your videos.
39
Time Cost
Minimal:
0 – 5 Minutes
Effect
•
Video Ranking
•
Views
•
Search Traffic
•
Suggested Video Traffic
Impact Optimization Type