Google YouTube Creator Playbook Guide Version 2 - Manual (Page 67)

How-To Steps
1. Consider all audiences when creating content
Identify opportunities to reach a new audience around the globe with
your videos. Adapt your most popular videos to be in more languages.
Re-edit your current content that is well-suited for translation to have
different audio in different languages.
Identify relevant tent-pole events in different countries or prioritize your
optimization efforts for more languages.
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3. Add captions to your current videos
Prioritize languages by looking at your traffic sources from different
regions in YouTube Analytics.
Create captions in target languages by uploading transcriptions to
YouTube or by asking your fans to help translate.
Use YouTube’s CaptionTube to have your fans or subscribers create
captions for your videos.
2. Cross-promote and collaborate with global channels
Change the country setting at the bottom of the YouTube homepage to
explore worldly videos and channels.
Check YouTube Analytics to determine which similar channels have the
biggest audiences in different countries.
Publishing & Optimization
Use traffic sources and regional information to track if captioning videos
are helping your channel attract more viewers. Monitor comments on
your videos to see if more language speakers are engaged with your
content.
Reaching All Audiences
4. Optimize videos with multi-language metadata and
annotations
If your video has captions, let the audience know by using annotations
or address it in the video content.
If you are creating content intended for multiple languages, write titles
and descriptions in both languages. Start with your primary audience’s
language.
Add and write annotations with both languages represented.