Google YouTube Creator Playbook Guide Version 2 - Manual (Page 52)

Publishing & Optimization Playlists & Video Responses
Strategy:
Organize your content into sets of videos using playlists and video responses.
Create show separation, themed content, or curated content using playlists.
Why It Works:
Playlists help organize your content into meaningful sets of videos which will
increase the number of videos a viewer watches and improve navigation of your
content.
How To Do It:
Create playlists for different sets of videos. Add new uploads to relevant
playlists and set them as video responses to other videos.
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Time Cost
Moderate:
Less than 1 Hour
Effect
•
Engagement
•
Subscribers
•
Video Ranking
•
Views 1 3 2 4 5
Optimization Type Impact