Google YouTube Creator Playbook Guide Version 2 - Manual (Page 34)

Shared Topics
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Organize and create videos with other producers that are related, complementary, or supplemental.
Focus both sets of content on the same tent-pole event or create complementary videos that have similar
tones, subjects, or perspectives.
•
Make the viewer aware of all channels involved in the cross-promotion through playlists, annotations,
mentions, video descriptions, and links.
•
Consider linking multiple videos in a ‘chain’ that completes a circle. (i.e. producer A ends his or her video
with a teaser or recommendation to check out producer B’s video, which in turn links to producer C, and
so on back to A.) No matter where a viewer begins, all videos in the loop are in a position to gain new
viewers and potential subscribers.
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Cross-promotion & Collaboration Programming & Producing