Google YouTube Creator Playbook Guide Version 2 - Manual (Page 53)

Playlists as Organization
Playlists are a great way to organize your videos into groups and
viewing sets. If you have multiple shows or themed content on your
channel, playlists create organization. Utilize playlists to make your
channel easier to navigate.
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Playlists as Viewing Experience
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Creators can also use playlists to string together videos to create a
long viewing experience – long-form content as created by stringing
individual videos together.
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You can create an intro video specific to your playlist to introduce the
set of videos you’ve compiled.
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You can also create ‘interstitial’ videos to appear between videos
you curate in a playlist to provide context and commentary.
Sometimes called a ‘hosted’ playlist.
You can create playlists using your own content, other channels’ videos,
or a combination of both. Playlists can be used as an organizational tool
for content, or creators can produce playlists as a viewing experience
for an audience. They can be featured on your channel, and they show
up in search results and suggested videos.
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Separate different shows into their own playlists to feature them on
your channel and connect videos together for viewers.
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Create sets of videos that are grouped together for a specific theme
or tent-pole event. Use the title and thumbnails to brand it.
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Build playlists to feature your most viewed content with newest
uploads to connect your catalogue views to new videos.
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Set a playlist to be a “series playlist” if you want to lock-in a group of
videos as a rigid set where the videos will always appear together.
This option is ideal for serial content. Videos in a series playlist can
NOT be included in other Series playlists.
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Add ‘playlist commentary’ to each video included by commenting on
the video while viewing it in playlist mode. The comments appear
underneath the video for viewers watching the playlist.
Publishing & Optimization Playlists & Video Responses
Playlist on Channel
Playlist in Search
These playlist-specific videos will also show up as stand-
alone videos on the site; consider setting these videos as
‘Unlisted’ or determine how to use annotations,
messaging, & metadata to convey to viewers that they are
part of a playlist.