Google YouTube Creator Playbook Guide Version 2 - Manual (Page 41)

Publishing & Optimization
Title
Titles are an important tool to describe the content and compel users to
click on your video. Think of them as taglines or magazine headlines
that will peak interest of potential viewers, but they need to be
formatted and written with keyword optimization in mind.
•
Include relevant, compelling keywords to maximize ‘clickability’ and
search traffic, but always accurately portray content.
•
Place keywords first in the title and branding (such as your show or
channel name) at the end.
•
Actively update and optimize titles of catalogue videos to remain
relevant and gain views in the ‘long tail’ of a video.
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Metadata
Tags
•
Create a set of ‘standard tags’ for your channel that can be applied
to any video you publish. These tags should be tags that apply to
most of the content your produce (i.e. filmmaking, animation,
comedy, “Funny Videos,” “Pet Videos” etc.)
•
Write tags that are a mix of specific and general keywords that are
relevant to the video’s content.
•
Select a reasonable number of tags that most closely reflect your
video content.
•
Actively update and optimize archive videos with relevant tags when
new search trends emerge.
Formatting
•
Properly format tags to ensure proper indexing of video.
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Combination of both general and specific keywords.
•
Use quotes for phrases: “harry potter”
•
Mirror the title of the video, using same word order in tags.
•
Only add tags to the tag section of your metadata. Adding additional
tags to the description of your video constitutes spam and may
result in the removal of your video or demotion in search, or account
termination.