Google YouTube Creator Playbook Guide Version 2 - Manual (Page 68)

Publishing & Optimization
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Publishing & Optimization
Checklist
Write detailed and comprehensive metadata following keyword strategies and formatting.
Create and upload a great, eye-catching thumbnail that is high-resolution.
Spot-check the live video and published metadata.
Annotate the video with community CTAs, subscribe button, and links to related content.
Set the video as featured video on your channel page based on how you organize your channel page’s
uploads.
Set video as a video response to a popular and relevant video from your channel.
Add the video to a relevant playlist on your channel. Add to YouTube Show season list, where applicable.
Engage and Outreach (See Section Three)
Every channel’s specific approach and strategy to publishing will vary, but below is a simple and useful
publishing checklist that covers some of the most important actions required once you upload a video.
Making the video is only half the battle, optimizing and engaging with the community after you upload are of
equal importance.
Upload
Publish