Google YouTube Creator Playbook Guide Version 2 - Manual (Page 37)

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Programming & Producing
Checklist
Create great content that is unique, compelling and entertaining or informative.
Optimize the first 15 seconds of your video.
Include specific Calls to Action in the video or through annotations.
Set a recurring schedule for your channel and maximize your production investments to optimize how often
you are able to release content.
Create a programming calendar and identify tent-pole events that are relevant to your audience, around
which you can create content.
Identify channels with similar content and/or relevant audiences and work with them to create meaningful
cross-promotion opportunities and collaboration videos.
Use Analytics to better understand your audience, improve your content, and help you develop effective
programming and production strategies.
Programming & Producing