Google YouTube Creator Playbook Guide Version 2 - Manual (Page 79)

Creators should establish a Google+ Page to engage with
fans and other YouTube creators. Google+ allows you to
organize people into different ‘circles’ to help you guide your
interactions and tailor your engagement to a circle’s specific
interests or needs. Not only can you share videos and other
media, you can get face-to-face, live engagement with your
audience in Hangouts.
79
Manage Circles
•
Create and organize different circles to correspond with the various
audiences you want to reach.
•
Create circles for your collaborators, super-fans, and other YouTube
creators. Discover people in other creators’ circles, and add them to
your circles.
Engage
•
Don’t simply push content. Be sure to spend time interacting with
fans in your posts.
•
Ask specific questions about the content you post and solicit
feedback.
•
Keep your posts conversational, informational and casual.
•
Comment on your posts, on user threads, and respond to direct+
mentions.
•
Encourage followers to +1 and share your post if they like what they
see.
•
Poll your followers, and let them vote on ideas for your next video.
Community & Social Media
Google+
Post and Share
•
Determine your goal for each post. Do you want to spur discussion?
Communicate news? Increase your Page’s reach? The way you
phrase and format your posts should align with your goals.
•
Post new YouTube uploads to your Google+ Page, and target your
updates to specific circles.
•
Provide updates and announcements.
•
Post behind-the-scenes photos or provide a sneak preview of your
videos.
•
Endorse other creators or videos you like.
•
Find ways to repurpose and share videos from your archive in
unique ways.
•
Post content regularly and be consistent about how you engage on
your Page.
Other Social Media