Google YouTube Creator Playbook Guide Version 2 - Manual (Page 18)

Calls to Action
Strategy:
Direct viewers during the video to take actions that can help build audience.
Why It Works:
Online video is an interactive experience. Prompting your viewers to take action
will lead to more activity and help you build engagement and audience.
How To Do It:
Accomplished through production and/or annotations.
18
Time Cost
Minimal:
0 – 5 Minutes
Effect
•
Engagement
•
Subscribers
•
Video Ranking
•
Views
Programming & Producing
Optimization Type Impact