Google YouTube Creator Playbook Guide Version 2 - Manual (Page 87)

87
Video Upload Checklist
Create and upload a great, eye-
catching thumbnail that is high
resolution.
Every channel’s specific approach and strategy to publishing will vary, but below is a simple and useful
publishing checklist that covers some of the most important actions required once you upload a video.
Making the video is only half the battle, optimizing and engaging with the community after you upload are of
equal importance.
Write detailed and comprehensive
metadata following proper
formatting and strategies.
Set the video as featured video on
your channel page based on how
your organize your channel page’s
uploads.
Annotate the video with community
CTAs, subscribe button, and links to
related content.
Add the video to a relevant playlist
on your channel. Add to YouTube
Show season list, where applicable.
Set the video as a video response to
a popular and relevant video from
your channel.
Outreach to relevant blogs,
sites and online communities.
Update your social media
channels.
‘Like’ and ‘favorite’ the video on
your channel in timely
increments (e.g. 24hrs later) to
have the activity appear in your
subscribers feeds.
Engage with the audience on
the comments section in the
first few hours of publishing.
Upload Publish Engage & Outreach