Google YouTube Creator Playbook Guide Version 2 - Manual (Page 83)

83
How-To Steps
1. Create and set-up accounts on social media sites
Create accounts on sites that are relevant to your content and
audience. Find niche sites that are specific to your audience.
Set up your pages and accounts to reflect your YouTube content and
channel. Use similar design or branding to unite the different outlets.
2. Set a social media strategy for your YouTube content
Decide what content to share on the social media sites and how to
interact with your audience in the right ways on each.
Monitor your Traffic Sources to track changes coming from external sites
and social media sites. Use third-party analytics tools that are available for
tracking your keywords or links across social media sites. Investigate the
‘peaks and valleys’ of engagement on social media platforms in the same
way you do for YouTube performance.
3. Ask your fans for input
Ask your fans for ideas on what sort of content they want to see on
different social sites.
Community & Social Media
4. Post / share your videos
Make posting your YouTube videos to social media sites part of your
YouTube publishing process. Post new uploads, but also find ways to
repurpose or reintroduce videos from your archives to your fans on
social media sites.
Accompany each post with questions or other ways to encourage
comments.
5. Track and assess
Track engagements and traffic happening on social media sites and
assess how they are translating into views for your content. Experiment
with different strategies to turn your social media followers into viewers
and subscribers to your channel.
Disclaimer: These strategies are sample strategies, not endorsed by YouTube
and in no way connected to or sponsored by other social media sites.
Other Social Media