Google YouTube Creator Playbook Guide Version 2 - Manual (Page 76)

Don’t limit your purview to just YouTube. A lot of viewers
find content on YouTube through other sites on the Internet.
There are tons of sites and blogs that are always looking
for great content to write about or feature. Make it easy for
these people to promote your videos by reaching out to
them with great content that is relevant to their audience.
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Get the Word Out
•
Create a blog roll for your channel or shows as a promotional tool.
Your blog roll should be a comprehensive list of sites, blogs, online
influencers (twitter users), and niche online communities that are
relevant to your content.
•
Promote new videos to places from your blog roll that you think
would be interested in the content. Tent-pole or topical content is
typically best suited for targeted outreach to relevant sites.
•
If you’ve created full playlists of videos related to key tent-pole
events, share these curated video sets with blogs, who may be
looking for groups of videos about topics currently trending online.
Build Relationships
•
Keep track of what blogs and sites are featuring your videos and
driving views. Identify the key drivers of views and consider sharing
content with those places first, letting them know they are getting the
inside scoop.
•
Build a relationship with the editors of blogs by thanking them when
they repost, and only sharing videos that you truly feel they would
want to share with their audience.
Community & Social Media Blog Outreach
Track Your Brand
•
Know where people are talking about your content, or sharing your
content. Set Google Alerts for your channel name, show names,
character names, and any other keywords specific to your channel
that will help you identify places where your content is appearing or
being discussed across the web.
YouTube does not recommend or approve any of the blogs or websites shown.
Used as examples.