Google YouTube Creator Playbook Guide Version 2 - Manual (Page 64)

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Be Part of the Global Community
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Find out what other channels exist around the world that are
relevant or similar to your content.
•
Consider collaborating or cross-promoting with channels in other
regions of the world, if your content will translate well.
•
Invite other language speakers to create new voice-overs or audio
for your content.
•
Use Analytics to find out where your channel already attracts an
audience, and focus internationalization efforts in those languages.
YouTube is a global platform and your audience can exist anywhere.
Taking extra steps to optimize your content for any potential audience
will help your videos reach as many people as possible. Making your
content accessible to foreign language speakers and viewers who are
hard-of-hearing provides you with completely new viewers.
Create Content with Global Appeal
•
Your content may already have global appeal (check analytics), but
consider if there is an opportunity to adapt it and appeal to cultures
around the world.
•
Make use of subjects or themes that have cross-cultural and global
appeal such as animation, dance, animals, or strong visuals without
dialogue.
•
Focus videos on trends that are popular in specific regions.
•
Tie-in your regular content to big tent-pole events happening in other
countries and apply internationalization strategies around these big
events.
•
If there is a big enough opportunity, consider launching your content
on a separate channel targeting new regions or with a new
language.
Publishing & Optimization Reaching All Audiences