Google YouTube Creator Playbook Guide Version 2 - Manual (Page 32)

32
General Best Practices
•
Cross-promote and collaborate with other channels that are relevant
to your audience or attract similar demographics.
•
Appear, guest-star, or contribute to other channels’ content and vice-
versa. Leverage each other’s audience to find new viewers.
•
Be creative with ‘remote’ collaborations. Record video chats, utilize
video-responses, or incorporate video from one another on your
channel.
•
Make it easy for the viewers to get from one place to the other. Use
annotations, playlists, links in description, and clear direction within
the video on what the viewer needs to do to watch more.
•
Be active on your channel during any cross-promotion period.
Respond to new viewers’ comments. Make a good first impression
by showcasing your best content and interacting with the new
viewers. For example, brand your channel in a new way or feature
your best videos or playlists. (See ‘Channel Optimizations’ in section
two, pg. 57)
Cross-promotion across channels and collaborations with other online
creators are some of the most effective methods of building audience
and subscribers. Accessing new audiences on YouTube begins with
finding the channels where those audiences are already engaged.
No matter what kind of channel you are – vlogger, branded, comedy,
music - it should be a priority to identify similar or relevant channels that
you could work with on cross-promotion and collaboration in a way that
makes sense for both channels. First, you must do the initial work to
build your content, your channel, and your audience into something that
other channels want to support or be a part of.
Cross-promotion & Collaboration
MeekaKitty Promotes Her Guest Musicians
Weezer and the Muppet Studio
Programming & Producing