Google YouTube Creator Playbook Guide Version 2 - Manual (Page 77)

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How-To Steps
1. Create a blog roll
Use blog directories such as Google Blog Search, Technorati, and
Alexa to find blogs and sites that are relevant to the type of content you
produce.
Create a list of general blogs with a broad scope in your category. Also,
find niche sites that could be relevant to specific episode you produce
such as tent-pole event episodes.
Locate contact information from the sites and include names of
recipients, where possible.
2. Send videos to targeted outlets
Send brief, personalized emails to appropriate contacts and include a
short description of the content, why it might be good for their audience,
and a link to the video with the embed code. Make a note that they can
embed/share if they like it.
Track changes in viewership coming from external sites. You can also
use the Traffic Sources metrics to see what % of views is coming from
external sites and blogs. Identify key drivers of views and target your
outreach there. Track off-site discussions on your content using Google
Alerts.
3. Track the pick-up
Set Google Alerts for the name of the video or use other ‘online
conversation tracking’ to help you track where it gets embedded. Check
your discovery stats to find sites that are driving traffic.
Community & Social Media Blog Outreach