Google YouTube Creator Playbook Guide Version 2 - Manual (Page 23)

Regular Schedule & Frequency
Strategy:
Release content frequently on a recurring schedule and maintain activity on the
channel. React to trending topics with relevant content.
Why It Works:
Frequency of uploads and other platform engagement keeps your channel feed
active and retains audience interest. To build an audience, “A consistent
audience requires consistent content.”
How To Do It:
Find the right release schedule for your audience. Maximize content gained
from production investment.
23
Time Cost
Medium:
1+ Hours
Optimization Type Effect
•
Channel Views
•
Subscribers
•
Video Ranking
•
Views
Programming & Producing
Impact