Channel page optimization – Google YouTube Creator Playbook Guide Version 2 User Manual

Page 59

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YouTube Channel Pages have two main ways of displaying a channel’s
video content: through the Feed or through the Featured Tab (utilizing
channel templates and the Featured Video module). The feed is an
important promotional tool for your channel – it is displayed on your
channel page and can be accessed on the homepage for subscribers.

The Feed

• 

The feed broadcasts channel activities to your current subscribers.

By default: uploads, ‘liked videos’, videos added to playlists,
bulletins, comments you make, channels you subscribe to, and
‘favorited videos’.

• 

For creators who do not upload on a weekly schedule, the feed

allows an easy way of creating value for subscribers by
broadcasting your other activity on the site. This activity in between
uploads can help keep your feed active and relevant.

• 

Consider thinking programmatically with your activity on the site.

Broadcast your ‘curation’ activity of other content on a set schedule.
Add videos to playlists and ‘Like’ content that your subscribers might
enjoy on certain days of the week.

• 

If you upload a high volume of content or are very active on the site,

adjust your sharing settings to make your feed the right balance of
uploads and activity to be engaging for your audience..

Publishing & Optimization

Channel Page Optimization

Broadcasting your activity on the site creates an effective
platform to curate content for your audience. Your channel
can be the source of great content whether or not you
upload it!

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