Google YouTube Creator Playbook Guide Version 2 - Manual (Page 31)

Cross-promotion & Collaboration
Strategy:
Work with other creators and cross-promote content between channels.
Why It Works:
Cross-promotion directs viewers to content or channels, and collaboration with
other creators can be one of the most powerful ways to reach new audiences
and build views.
How To Do It:
Create a strategy to cross-promote your content to relevant audiences. Find
and reach out to channels with similar audiences to plan creative
collaborations.
31
Time Cost
Major:
Full Day or More
Effect
•
Channel Views
•
Subscribers
•
Views
Programming & Producing
Optimization Type Impact