Google YouTube Creator Playbook Guide Version 2 - Manual (Page 28)

Tent-pole Programming
Strategy:
Create, release, and/or package content that is themed around tent-pole
events.
Why It Works:
Tent-pole events drive search trends, editorial opportunities, audience interests,
and advertiser campaigns.
How To Do It:
Create and publish content according to a programming calendar. Use playlists
and other packaging to angle your content for tent-pole events.
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Time Cost
Moderate:
Less than 1 Hour
Effect
•
Promotion
•
Views
•
Discovery
•
External Site Traffic
Programming & Producing
Optimization Type Impact