Google YouTube Creator Playbook Guide Version 2 - Manual (Page 7)

YouTube Analytics
Strategy:
Use YouTube Analytics regularly to assess your channel’s performance, and
investigate changes or trends across different metrics.
Why It Works:
Analytics provides actionable intelligence for creators to make better videos,
implement or measure optimizations, and develop strategic programming.
How To Do It:
Gain fluency in YouTube Analytics product. Routinely assess channel’s
performance and make changes to content or strategies based on findings.
7
Time Cost
Medium:
1+ Hours
Optimization Type Effect
•
Engagement
•
Subscribers
•
Views
•
Community Activity
Impact