Other social media, Facebook – Google YouTube Creator Playbook Guide Version 2 User Manual
Page 81
Creators and Partners should have a Facebook presence for
their YouTube channel. It is a great tool to interact with your
fans in different ways and build audience. Your activity and the
activity of your fans on Facebook get multiplied out to their
groups of friends, so it is a great way to rely on your fans to
help introduce your show to new viewers.
81
Facebook Best Practices
•
Post new uploads to your Facebook page. Post updates regularly (at
least once a day.)
•
Find ways to repurpose and share videos from your archive in
interesting ways.
•
Interact with your fans when you post content to your page.
•
Ask specific questions about the content you post. Asking a
questions to build comments on the post that will help you reach a
new audience. Every action your fans take on your page gets
broadcast out to their friends, helping you reach new viewers.
Encouraging comments will also help you learn about the interest of
your core audience. Your Facebook fans represent some of your
most dedicated viewers.
•
Vary your updates to be both video-centric and also conversational.
Your Facebook fans don’t just want to click links, they want to get
something extra, more personal on Facebook.
•
Your Facebook strategy should be unique to that platform and part
of the objective should be building audience around your YouTube
content. Create a unique viewing experience for your Facebook fans
by how you post and how you interact, but center your actions on
driving views, increasing subscriber and gaining more Facebook
fans.
•
Turn Facebook fans into viewers and subscribers by consistently
directing them to your YouTube content and channel.
Community & Social Media
Disclaimer: These strategies are sample strategies, not endorsed by YouTube
and in no way connected to or sponsored by Facebook.
Other Social Media