Google YouTube Creator Playbook Guide Version 2 - Manual (Page 24)

Frequency of Uploads and Engagement
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Publishing content regularly and often will keep your channel feed
active, increase your placements on the site, and help you build
viewership. A good level to aim for is a minimum of one video per
week, but the right amount of content depends on your audience,
your goals, and your content. This frequency will provide your
audience with new content regularly, and keep them coming back
often.
•
Keep your feed active for your audience. An active feed is sustained
by uploading videos, but also by your engagement on the platform in
the forms of commenting, ‘favoriting’, ‘liking’, and managing your
playlists.
•
Maintain content and engagement with your channel in-between
breaks in regularly releasing content. If you have seasons, or have a
break in producing regular programming, find ways to maintain your
audience during the down time. Your audience’s interest must be
sustained between your main videos.
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Get the Most from Your Productions
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Make the most of your production investments. Be creative and
resourceful about how you create content to find ways to be able to
publish more regularly. Ways to get more videos from your
production investment include creating supplements for your larger
productions, and using resource-saving production techniques.
•
Create videos that make something new and engaging for your
audience using current content: making-of, bloopers, behind-the-
scenes, recaps, best of countdowns, trailers, vlogs, comment
videos, and more.
•
Create shorter versions of long-form content to act as teasers,
trailers, or previews of longer videos. These bite-size versions
introduce your longer content to viewers, and get them interested in
watching the full-versions.
There’s a lot of great videos to explore on YouTube, and so
remaining relevant, engaging and maintaining the interest
and attention of your audience is important. The activity of
your channel’s feed is how you keep your audience
engaged. ‘Feed’ your Channel’s Feed!
Regular Schedule & Frequency Programming & Producing
Use annotations, playlists, and other linking to get
viewers from the previews to the actual video.
“Consistent audience
requires consistent content!”
- Freddie W., Top YouTuber