Google YouTube Creator Playbook Guide Version 2 - Manual (Page 56)

How-To Steps
1. Set a strategy or use of playlists for your content and
channel
Each channel is different, so find the right use of playlists and video
responses for your content and audience.
Decide if your playlist strategy should or will affect how you produce
content or publish it, (i.e. videos produced for a playlist should follow a
structure that is tailored for watching a set of connected videos.)
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3. Add new videos and maintain playlists
Add new videos to relevant playlists at upload and maintain current
playlists to keep them fresh, engaging, and relevant to your audience or
new viewers.
Add new uploads as video responses to relevant videos or to archive
videos that can drive a lot of traffic.
2. Create playlists for your channel
Create different playlists for grouping and organizing your videos into
sets or themes.
Follow metadata strategies and optimizations for the playlists. Use
keywords for a compelling title, optimize tags of the playlist, and write a
keyword-driven and informative description for the playlist.
Choose the best thumbnail from the videos in the playlist to act as the
playlist’s primary image.
Publishing & Optimization Playlists & Video Responses
4. Organize arrangement and display of playlists on
Channel Page
Arrange and organize playlists on your channel page to make
navigation easy for channel visitors.
Track changes to total viewership after creating playlists. Use YouTube
Analytics, viewership graphs, and channel visit data to assess how your
channel visitors are consuming content on your channel page. You can see
views happening within playlists for specific videos in Analytics.