Google YouTube Creator Playbook Guide Version 2 - Manual (Page 2)

2
Table of Contents
Programming & Producing
14 The First 15 Seconds
18 Calls to Action
23 Regular Schedule and Frequency
28 Tent-pole Programming
31 Cross-promotion and Collaboration
37 Checklist
Publishing & Optimization Community & Social Media
3 Introduction
4 Playbook Structure
5 Icons & Key Definitions
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6 Prelude: YouTube Analytics
39 Metadata
44 Thumbnails
47 Annotations
52 Playlists & Video Responses
57 Channel Page
63 Reaching All Audiences
68 Checklist 70 Involve Your Audience
75 Blog Outreach
78 Other Social Media
84 Checklist
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86 Appendix
87 Video Upload Checklist
88 Metadata Keyword Resources
89 Glossary of Terms