Google YouTube Creator Playbook Guide Version 2 - Manual (Page 60)

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YouTube Channel Pages now come with the ability to organize content
into templates. Highlighting playlists, recent uploads, or other channels,
templates allow creators to tailor their channel experience around the
content that they upload, curate, or want to feature.
Templates, Modules, and Layout
•
Each channel template highlights different types of content. The five
different templates are:
•
Creator – highlights playlists. Best for creators who curate
content into playlists often, have multiple shows on one
channel, or who upload multiple clips everyday.
•
Blogger – focuses on recent uploads or a featured playlist.
Best for creators who upload one type of serial content on
their channel and who want viewers to find their most recent
content first.
•
Network – The network template is best for channels that
want to highlight other channels. Network channels may
curate content from multiple channels through playlists and
other activity.
•
Everything – a combination of playlists and highlighted
channels, the everything template allows creators to
highlight, in equal parts, the channel’s own content and
other channels’ content that may appeal to subscribers.
•
Live – exclusively meant to highlight live-streaming content.
(limited to live-stream enabled partners)
Publishing & Optimization Channel Page Optimization
•
Choose the right template for your channel to create the best
experience for your content and schedule.
•
Playlists are more prominent in the new channel design, so find the
right playlist strategy to optimize your channel layout. (See Playlist
and Video Responses section, pg. 52)
•
The Featured Video module is used to highlight one video within a
channel template. This video can either serve as an introduction to
your channel’s content, highlight a topical tent-pole event, or surface
the latest video in a content series.
•
You can set your channel to send subscribers to the feed and non-
subscribers to your Featured Video tab. This will create a unique
experience for each type of viewer. If you do set your channel in this
way, consider using the featured video player to feature a highlight
reel or welcome video of your channel and select the best content
layout for this audience.
•
Enable the Other Channels module to promote your other channels
or related channels. This module is a great feature to create cross-
promotion amongst channels.
Channels listed here are also listed as suggested
channels when a user subscribes to your channel.