Google YouTube Creator Playbook Guide Version 2 - Manual (Page 91)

Glossary
(Suggested Videos – YouTube Analytics)
Suggested Videos
Video thumbnails that appear in the right hand column of watch pages
and the homepage, or the tiled thumbnails that appear when a video has
finished playing.
Subscriber / Subscription
By subscribing to a channel, users will see that channel’s activity in their
homepage feed. Subscribers can also opt into email communication from
the channels they subscribe to on a per-upload and weekly digest basis.
Subscriber Box
See Other Channels Module.
Tags
Words or phrases used to describe the content of your videos. Added to
videos at time of upload. (See Metadata)
Teaser
A short video that acts as a preview or trailer for longer content. Can be
used to promote larger content initiatives or announcements.
Templates
Different pre-set channel designs that can be used to highlight videos,
playlists, and other channels.
Tent-pole Programming and Publishing
Content creation and publishing strategy that is meant to leverage the
popularity of large cultural events to maximize audience.
Thumbnails
The image selected to represent your video or playlist on the site.
Traffic Source
The referral source of a view for a video. The page, module, or place of a
site that drove a viewer to a video.
Video Response
A feature that allows users to upload a video comment to a video. Video
Responses show up underneath the video they are responding to on
Watch pages. Settings and preferences for video responses can be set
under the edit video menu.
Vlog
A Video-blog. A casual, conversational video format or genre featuring a
person talking directly to the camera.
Watch Page
The page where the majority of video viewing happens. URLs with the
format youtube.com/watch?v=[video ID Here] are watch pages.
YouTube Analytics
A tool that provides information across various metrics for videos,
channels, and audience. Available in your user account.
91