Thumbnail optimization, Strategy, Why it works – Google YouTube Creator Playbook Guide Version 2 User Manual
Page 44: How to do it
Advertising
Publishing & Optimization
Thumbnail Optimization
Strategy:
Create great, high-quality custom thumbnails for your videos that accurately
represent the content.
Why It Works:
Thumbnails act as mini-marketing posters for your content and are important to
attracting clicks on your videos.
How To Do It:
Design and upload custom thumbnails for new videos. Update archive video
thumbnails.
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Time Cost
Moderate:
Less than 1 Hour
Effect
•
Video Ranking
•
Views
•
Search Traffic
•
Suggested Video Traffic
Optimization Type
Impact
Advertising