Google YouTube Creator Playbook Guide Version 2 - Manual (Page 89)

Glossary
(Annotations - Feed)
Annotations
Video Annotations are an uploader-controlled dynamic overlay you can
add to videos that allow you to overlay text on a video and/or make parts
of the video ‘clickable.’ You can add, edit and delete annotations to your
videos controlling the text, placement, timing, and link URLs. URLs can
only be directed to YouTube.com.
Audience Retention
The Audience retention report (formerly known as Hot Spots in Insight) is
an overall measure of your video's ability to retain its audience. It
represents when viewers leave your video, fast-forward, or rewind at
different points in the video.
Avatar
The square image on your channel page that represents your channel
across the site.
Blog Outreach
A strategy of sharing your videos with a targeted list of blogs, sites, and/
or online communities or influencers. Sending your video link and/or
embed code with information about it in the hopes of getting blog editors
or online users to embed or share the video with their audiences.
Blog Roll
A list of blogs, sites, online communities, and influencers relevant to a
particular category or type of content, used for Blog Outreach.
Bulletin
A message a channel owner can send to their subscribers. Bulletins
show up in subscribers’ feeds. You can attach videos to a bulletin.
Call to Action
Prompting the viewer to take an action.
Channel or Channel Page
YouTube.com/CHANNELNAME. A channel is the public page for a user
account on YouTube containing uploaded videos, playlists, ‘liked videos’,
‘favorited videos’, channel comments, and general activity. Some creators
manage or create content across multiple channels.
Comment
Written comments on videos, channels, playlists, or in response to other
comments. Comments may be posted either on the watch page or on a
channel page.
Community Actions
Any actions taken by a viewer on or around your channel and content.
Includes ‘likes’, ‘favorites’, subscribes, comments.
End-Card or End-Slate
A graphic that creators can make and include at the end of their videos.
End-Cards typically include specific call to actions for the viewer to
subscribe, watch more content, visit a channel page, or contain credits for
the video. Generally, End-Cards prominently feature annotations.
Engagement
Interaction between the creator and the audiences, the viewer and the
video, or the creator with the site. Can be measured by the number of
interactions (comments, ‘favorites’, ‘likes’, new subscriptions) per view.
Feed
A stream of activity either for one channel (via the channel page feed) or
for multiple channels (the homepage feed). Feed activities include
uploads, updated playlists, video and channel comments, new
subscriptions, bulletins, ‘likes’, ‘favorites’, and sharing. Users control
which feed activities they choose to broadcast, and the feed activities that
are broadcasted to them, depending on which channels they subscribe to.
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