Google YouTube Creator Playbook Guide Version 2 - Manual (Page 4)

4
Playbook Structure
The Creator Playbook is structured into three sections: Programming & Producing, Publishing & Optimization, Community
& Social Media. Each section presents several optimizations or strategies for building audience or engagement on
YouTube. These ‘best practices’ are each explained in stages to help you understand each point and guide you through
taking action.
Details
•
Provides context and further detail on why the best practice is
important or how to implement.
Examples
•
Presents examples and/or different methods or variations.
How-to (and Analytics Tip)
•
Once you understand the strategy or optimization, you’re ready to
take action. This page outlines basic steps to get you going.
•
The how-to page also contains an ‘Analytics Tip’ which will provide
information on how to measure and track changes to your channel’s
performance and the metrics that may be affected.
Overview Page
Includes:
•
Strategy: Brief description
•
Why It Works: Reasoning or context
•
How To Do It: Short explanation of how to implement.
A Visual Key Guide to:
•
Time Cost: Estimation of how much time is required.
•
Effect: Outlines what metrics are affected by optimization.
•
Impact Rating: Estimation of how much effect an optimization or
strategy will have on outlined metrics.
•
Optimization Type: Denotes if optimization or strategy is production
based, achieved during publishing, or something based around
community or outreach.