Google YouTube Creator Playbook Guide Version 2 - Manual (Page 71)

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Ask the Viewers
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Ask viewers for their opinions, ideas, or feedback on videos.
Whenever you try something new, ask for their thoughts.
•
Include specific questions in the videos, or in your messaging to
viewers. Specific questions will encourage more responses and
guide the conversations happening around your videos and channel.
•
Ask fans to actively promote your video through social media and on
YouTube by ‘liking’, commenting and ‘favoriting’.
•
Ask for video responses, remixes, or fan-versions to your video.
Online Video is social; it is a two-way dialogue. People are
drawn to online video and web series because they can
interact with the channel in ways that they can’t with
television. The ability to interact with your viewers is key to
the medium. So, speak to your audience, and listen to what
they say.
If you actively engage with your audience through your
channel, it will pay off in the long run. An engaged
community of viewers often leads to a loyal following. Your
fans will become your social army – empower them to grow
your brand and they will be your best promoters.
Community & Social Media Involve Your Audience
Feature the Audience
•
Feature viewers and their content in your video. Make the audience
feel like the star – by featuring comments or user-submitted content
in your videos – and they’ll be a fan for life.
•
Consider setting criteria for what gets featured on your channel such
as requiring the user to be a subscriber. This can boost
subscriptions.
•
Devote entire episodes to viewer interaction. Comment Videos
(responding to / featuring user comments) and vlogs (speaking
directly/conversationally to the audience) are easy ways to create
and release extra content and speak to your audience in ways
different from regular episodes.