Google YouTube Creator Playbook Guide Version 2 - Manual (Page 47)

Publishing & Optimization Annotations
Strategy:
Use annotations on your videos to increase viewership, engagement, and
subscribers.
Why It Works:
Annotations are a unique feature to YouTube and can help you keep viewers
watching more content, increase community actions on your videos, and
acquire new subscribers.
How To Do It:
Add relevant and helpful annotations to all your videos after upload. Use
annotations on archive videos to direct traffic to new initiatives or content.
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Time Cost
Minimal:
0 – 5 Minutes
Effect
•
Video Ranking
•
Engagement
•
Subscribers
•
Views
Optimization Type
1 3 2 4 5
Impact