Google YouTube Creator Playbook Guide Version 2 - Manual (Page 70)

Community & Social Media Involve Your Audience
Strategy:
Interact with your audience and involve them in your videos or channel.
Why It Works:
Viewer interaction builds loyalty to your content and increases viewer
engagement. The channel’s involvement can guide conversation in comments
and user actions.
How To Do It:
Create viewer-centric content, and engage with the audience through social
features on the platform.
70
Time Cost
Medium:
1+ Hours
Effect
•
Engagement
•
Subscribers
•
Video Ranking
Optimization Type
1 3 2 4 5
Impact