Google YouTube Creator Playbook Guide Version 2 - Manual (Page 74)

How-To Steps
1. Set your own interaction strategy
In whatever way makes sense for you, your content, and your channel,
acknowledge the viewers and make them feel important.
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3. Utilize the social features of the platform
Respond to comments, send bulletins, use the moderator tool, and
respond to messages from your audience. Don’t just be active on your
own content, engage with other videos as well.
2. Create viewer-centric content
Decide whether viewer engagement can be included in your regular
videos, or if separate videos make more sense for you to interact with
and/or involve the audience.
Consider creating videos or segments to your content that feature the
audience or are centered around engaging with them.
Track changes in Analytics for community actions such as commenting,
‘favoriting’, or ‘liking’ of your videos. The viewers will become more
engaged as you interact more with them. Track the performance of
viewer-interaction segments by using Audience Retention graphs.
4. Dedicate time to interact after each upload
Whenever you upload a new video, dedicate time to interact with your
audience. Message them on social media, and be a part of the early
conversation that happens around your videos.
Community & Social Media Involve Your Audience
5. Ask your fans for feedback and support
Encourage and guide the conversations that happen around your
videos by asking specific questions.
Ask for feedback when you make changes or try something new. Ask
for show ideas or new video concepts.
Ask viewers for help achieving benchmarks or with programming
initiatives.